Marketing Manager, Advertising Toronto

Published date: June 10, 2019
  • Location: Toronto, Ontario, Canada

We are looking for a Marketing Manager to support the international expansion of Amazon Advertising’s self-service advertising products (Sponsored Products, Sponsored Brands, and Stores). This role will support go-to-market for self-service advertising launches in new marketplaces. Specifically, the Marketing Manager will lead implementation and execution of the awareness and adoption marketing channels spanning email, nudges, and websites and oversee the related content localization process. The ideal candidate thrives in rolling up their sleeves and building new businesses, iterating and simplifying processes to scale at pace. Success in this role requires strong cross-functional collaboration skills, working closely with product, business intelligence, consumer (Retail), and other stakeholders.

Key Responsibilities:
· Grow adoption of self-service advertising in new marketplaces by establishing scaled marketing channels, audience segmentation, and content localization
· Research trends in new marketplaces to create innovative messaging that address their nuances
· Partner with internal teams to drive implementation of marketing strategy
· A/B testing to continually improve performance through optimized messaging and targeting
· Analyze and report on performance metrics of marketing channels
BASIC QUALIFICATIONS
· Bachelor’s degree in marketing, business, communication or other related field
· 4+ years relevant work experience in online and/or B2B marketing
· 3+ years’ experience building and managing digital promotional campaigns, e.g. email, social media, web page
· 1+ years’ experience using SQL or similar data queries to analyze data
· Excellent oral and written communication skills and ability to influence others
· Strong execution capability with highest standards in a rapidly evolving business
· Demonstrated ability to work backwards and prioritize to reach a target deliverable date
PREFERRED QUALIFICATIONS
· 2+ years’ experience using and editing HTML
· Experience in B2B, high-tech products/services
· Demonstrable experience as a writer or content marketer
· Experience with email platforms such as Pardot and Marketo
· Experience in setting up automated marketing communication
· Experience in audience segmentation and targeting
· Experience with analytical tools and ability to dive deep into metrics and reporting


Company Name: Amazon
Job Type: Full Time

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